Instagram has taken the globe by storm since its debut in 2010. You may have also seen an uptick in the number of fashion brands that have established themselves on the platform.
Instagram is clearly no longer solely for personal use. It’s now a global forum that helps businesses promote their content, attract new talent, highlight their products, and encourage customers.
Advantages of Instagram for Fashion Brands
Instagram is indeed an intelligent marketing tool if your company has visually presentable goods and services and your audience is involved on the channel.Instagram marketing can have these major advantages:
- Increased awareness of your fashion brand
- New leads
- Brand loyalty
- Gain followers’ trust
- Website Traffic Boost
- More business
- New customers
Let’s look at some ways in which brands can leverage Instagram for robust marketing:
1. Create a business account
Opening your company’s Instagram account is simple. Most business owners use a business account instead of a personal account for advertising purposes. Follow the following steps to start an Instagram business account:
- Build a profile: You could move it to a company account if you have a personal account already.
- Click “Setup Account”: You could set the page as just a business account under the ‘account’ menu option.
- Choose the categories concerned: To meet your target customer base, choose your specific industry.
- Add Company Details: Share contact details for your company, like URLs, telephone numbers, company addresses, and e-mail information. Select an image and link for your website.
2. Collaborate with influencers
In recent years, influencer marketing has shown great success and has witnessed amazing growth, and it seems it is here to stay.
Influencers are people or accounts that have a large following on the platform. You can use influencers to market your fashion brand or product, as it opens the avenues to meet new customers.
There are various ways of collaborating with influencers. You can make them the face of your brand. It humanises your brand, and people can easily relate to it this way.
Another method of using influencer marketing is for influencers to promote an upcoming product line. You can make advertisements with them or utilise their generated content related to your brand.
3. Make use of the Instagram Live feature
Instagram has an excellent Live feature that has been of great help to users. There are ample advantages to this feature, as it provides excellent functionality.
Recorded Instagram lives stay for 24 hours, and as they appear on the top of the feed, it helps to gain more eyeballs and get more attention.
There are various ways of using Instagram live. For example, you can use it to promote your upcoming product or clothing line and create hype around it. Or maybe provide a sneak peek of it.
You can even organise polls and styling videos related to your fashion brand on your Instagram Lives. It helps to interact with the audience and also know about your customers. Another amazing way to use Instagram Live is by organising fashion trends quizzes.
4. Leverage paid ads
Are you in need of reaching a wide range of audiences in a short period of time? Then, a paid ad is your best option. It will be a strong addition to your Instagram marketing strategies. It helps you greatly when you are about to publicise sales or promote your latest product.
The question of ad costs probably arises in your mind. Right? Unlike other paid advertisements, you don’t have to spend a fortune. In fact, it is budget-friendly, and you can invest as per your plan.
Some significant features of paid ads are that they target better and reach a wider audience, increase followers, and provide noteworthy insights and analytics.
5. Enable Instagram shopping
The Instagram Store launched by Instagram enables users to engage in in-app shopping. This striking attribute allows the audience to shop for products by brands and check out without leaving the Instagram app.
This streamlines the purchasing process without having people stumble upon the product they want to go back and buy it from the website. It also improves the interaction between buyers and fashion brands.
6. Integrate Email Marketing
Instagram marketing and email marketing – is it surprising to hear these two words together? Mixing these two strategies together, in fact, boosts your business results.
But how do you go about it? To start with, encourage followers to subscribe for emails, give your contact info via link in the email and feeds, announce and build your mail list through a contest or giveaways, and include some images and videos of your new products or fashion ideas in emails.
7. Sell via Instagram Stories
Instagram Stories are an informal way of sharing content as they only exist for 24 hours. There is no need for a plan to post something in a story; instead, go with the flow and be spontaneous.
Stories are attention-seeking, and their substantial visibility engages with users and increases brand awareness which in turn builds up sales. This kind of marketing effort enables your brand to be more captivating and humane. You can also share some pictures of your products and add a shopping link at the end for users to buy the product.
8. Use User-Generated Content
UGC or User-Generated Content is an essential part of your marketing efforts. Here, you need to show testimonials of customers via videos or photos.
Ensure to generate customer feedback and testimonials to establish a base for your brand and grow it. In addition, conduct a fashion knowledge contest or giveaways for users to create UGC.
9. Know the Audience
You simply create content blindly if you don’t know your audience. Many small businesses believe that their audience is everyone, which is almost never the case.
Narrow down your audience with essential information, including demographics and also how they think and behave. Consider, for instance, the following:
- Age range
- Job title
- Specific location
Keep it as simple and informative as possible when designing buyer personas. If you don’t know where to obtain this information, begin by evaluating your current customers. Send them a survey. Be brief on your questions and give them numerous choices and open options to better understand their perspective.
Your Instagram objectives should be specific and targeted. You wouldn’t want to fill your feed with fluff that does not support your investment return. Each post must be carefully designed to meet your platform objectives.
Your Instagram strategy will be an enormous success if incorporated with a strong focus on content. So, contemplate the techniques discussed above and work on your best options.
Article Submitted By Community Writer