‘Wonder cream’, an antidote to wrinkles

antidote 191

Boots No7 Protect & Perfect Beauty Serum that claimed to reveal younger skin in just 4 weeks, have soared by 2000 percent following an independent study.

This anti-ageing cream featured in a BBC science programme Tuesday, sold out remarkably in UK, with 13 bottles sold every minute and now many stores have run out of the ‘No7 Protect & Perfect Serum.’

And by the next day Boots.com sold out of the beauty product almost instantly with all stock sold overnight after the programme ended at 10pm on Tuesday. Demand rocketed to such an extent that a number of Boots outlets have had to draw up waiting lists for customers.

The cream was praised by researchers on the BBC’s Horizon programme during an investigation into the science behind cosmetics claiming to prevent and repair the signs of ageing such as pigmentation, lines and wrinkles.

Medical expert Professor Lesley Regan found the Boots product was effective for repairing sun-damaged skin and ironing out wrinkles.

Tests were carried out on human volunteers and by measuring levels of fibrillin – a skin protein affected by UV damage to skin and the university team was able to see the serum begin to repair damage to the skin’s structure. They were surprised by the results attained with the Boots product.

Professor Griffiths, who is Foundation Professor of Dermatology at the university, said,

At both basic science and clinical levels Boots No7 Protect & Perfect has been shown scientifically to repair photo-aged skin and improve the fine wrinkles associated with photo-ageing.

The fact that the product sells for just £17 for a 40ml pot is all the more attractive. Women across the country are keen to find more about the product.

Ian Filby, director of beauty products at Boots, said,

We have been overwhelmed with the response following BBC’s Horizon, with women literally racing each other to get hold of the last product in stores.

We are getting more stock out to our stores on an hourly basis to manage demand.

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