If you are a fashion conscious person who never has to search for the right words to express your thoughts and ideas, starting a fashion blog may seem like quite a logical choice for you. But what if you have never tried blogging before?
Just like any activity, fashion blogging has its specifics, perks and pitfalls. So if you think you are up to the task, you only have to learn more about the world of fashion blogging.
First steps of a fashion blogger – writing advice and other tips:
Get ready for multitasking
A fashion blogger is someone who can combine skills of a photographer, writer, stylist and a model. You will have to always be in the pursuit of everything that’s going on in the world of fashion. This includes not just browsing fashion websites for news, but also visiting all kinds of fashion events personally, taking pictures, making conclusions and being ready to share them with your readers.
Is it necessary to point out that your photos must be of highest quality, just as your communication and writing skills? Of course, fashion blogging is not like essay writing, but being able to write consistent, interesting, and well-rounded texts without any mistakes is a must.
Think of what you will write about
Now it’s time to think of your blog’s content. World of fashion is huge, and there is a wide variety of options. However, writing about everything and trying to cater to the tastes of many target audiences at once is not a good idea. Choose a narrow direction, a certain aspect of fashion you are particularly interested in. Chances are, there are already many blogs writing about the same thing. Your goal is to make your content truly original, whether it comes to special writing techniques, and your interesting, new point of view or presentation.
Think of a proper, fitting name for your blog
This is something you have to do even before starting a blog. Your blog name must be simple, easy to pronounce and it should reflect your blog’s main idea. Don’t use words that have already been used by others hundreds of times over (like “style” or “fashion”).
Choose a good blogging platform
As soon as you come up with your blog’s main idea and name, you’d want to choose the right blogging service that would be user-friendly and suit all of your purposes. There are usually two options: you can choose a free blogging service, like LiveJournal or Blogger, or you can pay for your own blog hosting. Free services may be good for starters, but they usually have a number of limitations. Paid services are definitely the best option and provide more freedom for your blogging, but getting one would mean making some investment right from the start.
Think of what kind of audience you would like to have and start following fashion blogs that seem the most interesting to you. Don’t just scroll new posts; be an active follower. This involves thorough reading of every post and writing comments. Apart from giving you a solid idea of what other fashion bloggers write about and what kind of topics are popular at the moment, this will also help other people get to know you and start following you too!
Customize your blog
The way how your readers see your blog means a lot, since the blog design is the first thing that catches their eyes, even before they start reading. This means that your blog must be not just user-friendly, but easy on the eyes. No, lots of glittering and shimmering details won’t do.
At the same time remember that your blog content is what’s really important, so your blog design must not distract your readers from it. Always make sure that every post is readable, properly formatted and looks neat. In case you are not quite sure how to achieve this, it might make sense to get some writing help.
While these tips may help you to start your fashion blogging career, there are still lots of aspects to learn, for example blog promotion and how to make your blog profitable. So remember that your fashion blogging will require quite a lot of self-education at all stages, and especially at the start.