Beauty trends come and go. Blue chalky eye shadow, feathered bangs, tanning oil without SPF? All a thing of the past. Today’s trends — including natural makeup, health-minded consumers and cruelty-free products — have staying power.
Beauty Brands Go Eco-Friendly
Consumers are taking action to do their part to protect and preserve the environment, whether it’s recycling at home, using fewer plastic water bottles or utilizing reusable bags on grocery trips. And beauty brands are doing their part to keep the earth safe and clean, too. One green-thinking brand is Kahina Giving Beauty. Created in 2007, the skincare line is centered around argan oil. Unfortunately, the 500,000 acres of land in Morocco where argan oil is harvested has suffered over the past 20 years due to unsustainable harvesting and improper use of the trees by the local populations. Kahina Giving Beauty ensures that the oil it uses is harvested by using centuries-old techniques as to preserve the source and environment. Additionally, the brand also makes sure that the women who harvest the antioxidant-rich argan oil are compensated fairly and that their quality of life is enhanced by financial and social independence as well as education.
Healthy Consumers
Beauty brands haven’t always had the consumers best interest in mind. For decades some of the top beauty products contained harsh chemicals such as lead, DEA, coal tar, parabens, artificial colorings, mica and more. And today, many products still contain unhealthy chemicals. In fact, some of the biggest names in beauty are the worst offenders. When choosing your makeup, especially products like skincare creams and foundations, look for natural items that don’t contain parfums or other harmful ingredients that your skin can absorb.
And at the end of the day remember to always take your makeup off before going to sleep. Sleeping in your makeup can cause clogged pores and breakouts, irritation, and it can even make your pores appear larger. And if that’s not bad enough, sleeping in mascara can make your lashes dry and brittle. Your skin is even at-risk of premature aging. When you sleep in your makeup you’re slowing the natural recovery process of your skin. In addition to beauty brands dropping the chemicals in products, more and more brands are creating products with consumers’ skin health in mind. Products like Amway’s Artistry essentials makeup removing wipes are dermatologist-tested and contain soothing vitamin E that leaves skin feeling conditioned and never oily.
Cruelty-Free Products on the Rise
Shoppers are more informed about the products they purchase than ever before. Not only do we want to know the environmental impact and ingredient list of the products in our cart, but we want to know how these products are tested. There are thousands of products to choose from. But not all are created and developed ethically. Sadly, there are still manufacturers that test their products on animals. Thankfully, the list of beauty brands that do not test on animals is growing. And the list of ethical brands aren’t only found at the designer makeup counter. A range of beauty brands, from luxury to mid-range, and yes, even makeup brands you can find at the drugstore, aren’t testing on animals. Some of these brands include Urban Decay, Lush, Pacifica, Elf, and Tarte.
From choosing products from ethical and eco-friendly beauty brands to opting out of chemical-ridden products and keeping your skin healthy by removing your makeup at night, these healthy beauty trends have staying power.
Article Submitted By Community Writer
