The mere imagination about the rugged looks of a guy makes us visualize a completely mature scruffy-sexy version of a man, with stubble and unkempt hair, having a kind of weathered and rough skin and being a little rough around the edge. The opposite sex is most of the time attracted towards a man with the aforementioned features. A proper coordination of casual wear in highlighting the masculine assets of a man, looks equally attractive to females.
There are many factors associated to the rugged looks of a man. Get your basics right and do the required alterations to these factors by personalizing yourself as per your individual disposition.